BrandChef
Slide 1 of 3

BrandChef helped us make our promo & sales messaging sharper and more effective. Their knowledge and expertise and most importantly their drive and vibe made it a real pleasure to collaborate together.

CEO, Med-Tech Company in AI diagnostics space

BrandChef developed the new business model for one of our markets. It was a great and effective cross-funtional collaboration. More importantly, we're happy to see our sales results beating the targets!

Management Board Member, Healthcare Company

BrandChef quickly delivered entry strategy for our AI-based diagnostics solution for the US market.

Head of Marketing, Med-Tech Company

BrandChef helped us make our promo & sales messaging sharper and more effective. Their knowledge and expertise and most importantly their drive and vibe made it a real pleasure to collaborate together.

CEO, Med-Tech Company in AI diagnostics space

BrandChef developed the new business model for one of our markets. It was a great and effective cross-funtional collaboration. More importantly, we're happy to see our sales results beating the targets!

Management Board Member, Healthcare Company

BrandChef quickly delivered entry strategy for our AI-based diagnostics solution for the US market.

Head of Marketing, Med-Tech Company

BrandChef helped us make our promo & sales messaging sharper and more effective. Their knowledge and expertise and most importantly their drive and vibe made it a real pleasure to collaborate together.

CEO, Med-Tech Company in AI diagnostics space

BrandChef developed the new business model for one of our markets. It was a great and effective cross-funtional collaboration. More importantly, we're happy to see our sales results beating the targets!

Management Board Member, Healthcare Company

BrandChef quickly delivered entry strategy for our AI-based diagnostics solution for the US market.

Head of Marketing, Med-Tech Company

Good recipes for Better Businesses.

Cook up success with BrandChef

Cook up success with BrandChef

We're here for you.

We offer winning strategies + expertise in execution based on the experience gained at top Consumer Health companies.

How do we work?

We build project-specific dream teams of vetted industry experts to help address your specific business needs.

At BrandChef, we deliver:

  • Strategy Consulting (where to play & how to win)
  • Support for New Product Launches
  • Digital transformation, content creation & optimization
  • Marketing & Media investment optimization to improve your efficiency & increase ROI
  • All Marketing Services you can think of and need. Just ask and BrandChef team will come back with solutions 

We have extensive experience in Go-to-market strategies, Brand Positioning & Portfolio Strategies, Price & Profit Optimization, Communication Strategies & Advertising, Digital Content & Campaigns, Market Research & Insight-driven Innovations, Business Cases preparation, New Product Launches, Promo Claims development & optimization.

BrandChef's Philosophy

BrandChef's Philosophy

Our 3-step approach:

  1. Deeply Understand
  2. Develop Winning Strategy
  3. Ensure Great Implementation  

The starting point for us at BrandChef is to truly understand our client's need, their pain-points.

But equally, we spend ample time to thoroughly understand the market and the competitors. The size, growth potential, residual and emerging trends, opportunities and risks, strengths and weaknesses.

The deeper and more unique the insights, the stronger and more sustainable the strategy is going to be. So, no shortcuts.    

Why BrandChef?

We have worked with consumer health, med-tech companies and start-ups, helping them define winning strategies and effectively execute to deliver great results.

Mastery based on solid credentials

Mastery based on solid credentials

  • Marketing executives & brand management experts with 20+ years leadership experience across mature and emerging markets at Top Healthcare companies like Reckitt, Sandoz, USP Zdrowie, Abbott, Viatris
  • Successfully led & grown businesses above $100 MM, with direct reports and within culturally diverse cross-functional teams
  • Exceeded top & bottom-line targets, improved market shares, brand equity & profitability of iconic brands: Nurofen, Strepsils, Brufen, Linex, ACC, APAP, Traumon, Rantudil, Exoderil, Persen, Ketonal, Calcium Sandoz
  • Deployed effective brand growth strategies: insight-driven big ideas, consumer-centric innovations, research-proven and impactful 360° promotional campaigns
  • Led Rx-to-OTC switches and new product launches in the biggest consumer health market segments: Pain, Pediatric Fever, Sore Throat, Cough & Cold, Probiotics, Digestion
  • Well connected with 4000+ LinkedIn contacts: digital and media experts, creative minds, researchers, designers, filmmakers, content developers 
BrandChef was able to provide me with the help and guidance needed to create and launch a successful marketing campaign. Their expertise in the field was invaluable and I am grateful for their assistance.
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- Zbigniew Janik, Category Manager Healthcare, Reckitt (2006-2009)

Dominik is an excellent marketer with a very good "feel" of the consumer and a rare ability to focus on things that move the business forward. He has always had an open eye for the market to take away the best ideas. Dominik's contribution to the Nurofen brand was invaluable.

- Zbigniew Janik, Category Manager Healthcare, Reckitt (2006-2009)

I worked with Dominik for more than 3 years and our collaboration was extremely fruitful. He aims at giving a clear understanding of a situation, challenges the status quo, and offers solutions with quick implementation. A great colleague with an outstanding personality.

- Cyrille Saunier, Business Planning & Analysis Manager CEE, Sandoz (2009-2014)

- Fadi Eskandar, CNS/PAIN Therapeutic Area Development Head, Abbott (2017-2020)

Dominik is a highly innovative and passionate manager. I had the absolute pleasure to work with him on the launch preparation of new brands and on the pain portfolio expansion. Dominik is a real team player who is well respected and acknowledged by his peers and senior management. He brings significant marketing experience at the country and global level as well as a very positive vibe.

- Fadi Eskandar, CNS/PAIN Therapeutic Area Development Head, Abbott (2017-2020)

Dominik is a very competent marketer with a can-do attitude. In his global marketing role, he offered meaningful support to affiliates. In my view, his biggest strengths include innovative thinking (coming up with novel ideas for portfolio expansion), a hands-on approach (working across the whole value chain and not just marketing), and results-oriented (working closely with affiliate teams to deliver KPIs).

- Dr. Suleman Alvi, Regional Marketing Director METAP, Abbott (2019-2020)

I worked with Dominik on portfolio expansion projects where he led the commercial evaluations with the affiliate markets in a very effective way. I found him very professional, and goal-driven with high enthusiasm for the brands assigned to him. He is very analytical and detail oriented and at the same time sees the big picture and keeps the overall strategy in mind. He has powerful communication skills and confidently presents to the top management. Always on the lookout for ways to grow his brands' market shares.

- Talal Maghout, Senior Manager Global Portfolio Expansion, Abbott (2019-2022)

I got to know Dominik as an experienced marketing professional, a hard worker and a great team player. He successfully developed the marketing strategy for our new product, including brand building, and very effectively engaged stakeholders across functions in a complex matrix environment. He established a successful collaboration with affiliates. His candor, drive, and energy were greatly appreciated.

- Roman Hiergeist, Associate Director, Global Project & Portfolio Management, Abbott (2019-present)

Dominik is dedicated, determined, and has a strong work ethic to execute any task assigned to him. I've personally witnessed his capabilities and have always felt motivated and inspired while working alongside him. He is disciplined, meticulous, and offers the best solutions to achieve goals. His work ethic and positive energy are infectious and will help any team reach new heights. His communication skills, strategic thinking abilities, friendly behavior, leadership qualities, hard work, and truthfulness are all rare qualities to find.

- Amr Ismail, Regional Marketing Director Gulf & Emerging Markets, Abbott (2012-present)

Dominik possesses a wealth of experience in Strategic Business Management, Marketing & Insights, and is highly skilled in leadership and communication. He quickly grasps complex issues and articulates them in detail and in a positive manner. Working together on several projects, I found him to be passionate and continually providing value at each step. He is an asset to any organization.

- C. Johnson, Senior Global Business Analyst, Sandoz (2011-2014)

- Zbigniew Janik, Category Manager Healthcare, Reckitt (2006-2009)

Dominik is an excellent marketer with a very good "feel" of the consumer and a rare ability to focus on things that move the business forward. He has always had an open eye for the market to take away the best ideas. Dominik's contribution to the Nurofen brand was invaluable.

- Zbigniew Janik, Category Manager Healthcare, Reckitt (2006-2009)

I worked with Dominik for more than 3 years and our collaboration was extremely fruitful. He aims at giving a clear understanding of a situation, challenges the status quo, and offers solutions with quick implementation. A great colleague with an outstanding personality.

- Cyrille Saunier, Business Planning & Analysis Manager CEE, Sandoz (2009-2014)

- Fadi Eskandar, CNS/PAIN Therapeutic Area Development Head, Abbott (2017-2020)

Dominik is a highly innovative and passionate manager. I had the absolute pleasure to work with him on the launch preparation of new brands and on the pain portfolio expansion. Dominik is a real team player who is well respected and acknowledged by his peers and senior management. He brings significant marketing experience at the country and global level as well as a very positive vibe.

- Fadi Eskandar, CNS/PAIN Therapeutic Area Development Head, Abbott (2017-2020)

Dominik is a very competent marketer with a can-do attitude. In his global marketing role, he offered meaningful support to affiliates. In my view, his biggest strengths include innovative thinking (coming up with novel ideas for portfolio expansion), a hands-on approach (working across the whole value chain and not just marketing), and results-oriented (working closely with affiliate teams to deliver KPIs).

- Dr. Suleman Alvi, Regional Marketing Director METAP, Abbott (2019-2020)

I worked with Dominik on portfolio expansion projects where he led the commercial evaluations with the affiliate markets in a very effective way. I found him very professional, and goal-driven with high enthusiasm for the brands assigned to him. He is very analytical and detail oriented and at the same time sees the big picture and keeps the overall strategy in mind. He has powerful communication skills and confidently presents to the top management. Always on the lookout for ways to grow his brands' market shares.

- Talal Maghout, Senior Manager Global Portfolio Expansion, Abbott (2019-2022)

I got to know Dominik as an experienced marketing professional, a hard worker and a great team player. He successfully developed the marketing strategy for our new product, including brand building, and very effectively engaged stakeholders across functions in a complex matrix environment. He established a successful collaboration with affiliates. His candor, drive, and energy were greatly appreciated.

- Roman Hiergeist, Associate Director, Global Project & Portfolio Management, Abbott (2019-present)

Dominik is dedicated, determined, and has a strong work ethic to execute any task assigned to him. I've personally witnessed his capabilities and have always felt motivated and inspired while working alongside him. He is disciplined, meticulous, and offers the best solutions to achieve goals. His work ethic and positive energy are infectious and will help any team reach new heights. His communication skills, strategic thinking abilities, friendly behavior, leadership qualities, hard work, and truthfulness are all rare qualities to find.

- Amr Ismail, Regional Marketing Director Gulf & Emerging Markets, Abbott (2012-present)

Dominik possesses a wealth of experience in Strategic Business Management, Marketing & Insights, and is highly skilled in leadership and communication. He quickly grasps complex issues and articulates them in detail and in a positive manner. Working together on several projects, I found him to be passionate and continually providing value at each step. He is an asset to any organization.

- C. Johnson, Senior Global Business Analyst, Sandoz (2011-2014)

- Zbigniew Janik, Category Manager Healthcare, Reckitt (2006-2009)

Dominik is an excellent marketer with a very good "feel" of the consumer and a rare ability to focus on things that move the business forward. He has always had an open eye for the market to take away the best ideas. Dominik's contribution to the Nurofen brand was invaluable.

- Zbigniew Janik, Category Manager Healthcare, Reckitt (2006-2009)

I worked with Dominik for more than 3 years and our collaboration was extremely fruitful. He aims at giving a clear understanding of a situation, challenges the status quo, and offers solutions with quick implementation. A great colleague with an outstanding personality.

- Cyrille Saunier, Business Planning & Analysis Manager CEE, Sandoz (2009-2014)

- Fadi Eskandar, CNS/PAIN Therapeutic Area Development Head, Abbott (2017-2020)

Dominik is a highly innovative and passionate manager. I had the absolute pleasure to work with him on the launch preparation of new brands and on the pain portfolio expansion. Dominik is a real team player who is well respected and acknowledged by his peers and senior management. He brings significant marketing experience at the country and global level as well as a very positive vibe.

- Fadi Eskandar, CNS/PAIN Therapeutic Area Development Head, Abbott (2017-2020)

Dominik is a very competent marketer with a can-do attitude. In his global marketing role, he offered meaningful support to affiliates. In my view, his biggest strengths include innovative thinking (coming up with novel ideas for portfolio expansion), a hands-on approach (working across the whole value chain and not just marketing), and results-oriented (working closely with affiliate teams to deliver KPIs).

- Dr. Suleman Alvi, Regional Marketing Director METAP, Abbott (2019-2020)

I worked with Dominik on portfolio expansion projects where he led the commercial evaluations with the affiliate markets in a very effective way. I found him very professional, and goal-driven with high enthusiasm for the brands assigned to him. He is very analytical and detail oriented and at the same time sees the big picture and keeps the overall strategy in mind. He has powerful communication skills and confidently presents to the top management. Always on the lookout for ways to grow his brands' market shares.

- Talal Maghout, Senior Manager Global Portfolio Expansion, Abbott (2019-2022)

I got to know Dominik as an experienced marketing professional, a hard worker and a great team player. He successfully developed the marketing strategy for our new product, including brand building, and very effectively engaged stakeholders across functions in a complex matrix environment. He established a successful collaboration with affiliates. His candor, drive, and energy were greatly appreciated.

- Roman Hiergeist, Associate Director, Global Project & Portfolio Management, Abbott (2019-present)

Dominik is dedicated, determined, and has a strong work ethic to execute any task assigned to him. I've personally witnessed his capabilities and have always felt motivated and inspired while working alongside him. He is disciplined, meticulous, and offers the best solutions to achieve goals. His work ethic and positive energy are infectious and will help any team reach new heights. His communication skills, strategic thinking abilities, friendly behavior, leadership qualities, hard work, and truthfulness are all rare qualities to find.

- Amr Ismail, Regional Marketing Director Gulf & Emerging Markets, Abbott (2012-present)

Dominik possesses a wealth of experience in Strategic Business Management, Marketing & Insights, and is highly skilled in leadership and communication. He quickly grasps complex issues and articulates them in detail and in a positive manner. Working together on several projects, I found him to be passionate and continually providing value at each step. He is an asset to any organization.

- C. Johnson, Senior Global Business Analyst, Sandoz (2011-2014)

What is Strategy?

Roger Martin's definition: “strategy is choice”.

“Strategy is not a long planning document. Strategy is a set of interrelated and powerful choices that positions the organization to win.”

 

Useful links:

https://rogerlmartin.com/

https://rogerlmartin.com/thought-pillars/strategy

https://www.youtube.com/watch?v=iuYlGRnC7J8

 

Nick

“In real life, strategy is actually very straightforward. You pick a general direction and implement it like hell.”

Former CEO of General Electric, Jack Welch

https://en.wikipedia.org/wiki/Jack_Welch

Nick